Program 04 — Under Pressure

A bill that arrives before the revenue does. A deadline that won’t wait. A customer who complains and people who are counting on you, sometimes all in the same week. Under Pressure is about how to deal with that without letting the pressure take the wheel.

You learn to tell what is really going on from what your mind makes of it, you recognise what stress does to your thinking, and you practise staying calm when things get tense.

The lessons don’t come from a textbook but from the lives of entrepreneurs who were under great pressure themselves, from closed shops and wary banks to deadlines that would not wait. You read about Raymond Cloosterman, Phil Knight, Sara Blakely, Brian Chesky, Ingvar Kamprad and Anita Roddick, among others. Every lesson begins with a real moment from their story. Then you read what you can take from it for your own situation, and what you do with it today.

How it works

• 25 lessons in 5 parts: one lesson a day, about ten minutes’ reading.

• Each lesson: a real moment, the lesson, why it works this way, an assignment and two questions to reflect on.

• At the end you turn your key insights into your own rules for times of pressure: short agreements with yourself that you keep using.

The five parts

• Part I · The illusion of pressure

• Part II · What stress does to you

• Part III · Calm as a skill

• Part IV · Pressure in practice

• Part V · Going the distance

Who is this programme for?

For entrepreneurs and anyone with responsibilities who finds that busyness, money worries or deadlines get in the way of thinking clearly, and who wants to learn to stay calm without looking away.

Not a course and not theory, but the step before: how you think, choose and keep going.

Digital product · 62 pages · PDF · Available immediately after purchase

This programme was written independently by FOREFACT. The entrepreneurs named and their companies are not involved in this publication, have not approved it and are not affiliated with it. This programme is not therapy, not medical advice and not personal advice, and it does not make diagnoses. If you have been sleeping badly for weeks, feel burnt out or the tension no longer eases, see your GP first.