Program 03 — Deciding

As an entrepreneur you make decisions every week without knowing how they will turn out: a price, a customer, a partner, an investment, or deciding not to take something on at all. You almost never get certainty. Deciding teaches you to choose well anyway.

You learn to judge what speed is really worth, to separate a choice from its outcome, to look beyond the first consequence, to pick the right moment and to build your own way of deciding that gives you something to hold on to, even on a busy day. Along the way you start a decision journal.

The lessons don’t come from a textbook but from the lives of entrepreneurs who made big choices without knowing how they would turn out, including Daniel Ek, Melanie Perkins, Phil Knight, Sara Blakely, Jitse Groen and Raymond Cloosterman. Some choices turned out better than anyone expected; others were later adjusted or reversed. Every lesson begins with a real moment from their story. Then you read what you can take from it for your own situation, and what you do with it today.

How it works

• 25 lessons in 5 parts: one lesson a day, about ten minutes’ reading.

• Each lesson: a real moment, the lesson, why it works this way, an assignment and two questions to reflect on.

• At the end you turn your key insights into your own decision rules: short agreements with yourself that you keep using.

The five parts

• Part I · The illusion of speed

• Part II · What makes a good decision

• Part III · Looking further ahead

• Part IV · Timing

• Part V · Your own decision system

Who is this programme for?

For entrepreneurs and anyone who regularly has to make choices about money, time or people, and who wants to stop endless worrying, putting things off or gambling on gut feeling.

Not a course and not theory, but the step before: how you think, choose and keep going.

Digital product · 62 pages · PDF · Available immediately after purchase

This programme was written independently by FOREFACT. The entrepreneurs named and their companies are not involved in this publication, have not approved it and are not affiliated with it. This programme is not investment advice and not individual financial, tax or legal advice.