Creating visuals with AI

From your first prompt to professional photos, videos and usable marketing visuals.

AI makes it possible to produce images and videos that used to require extensive equipment, software expertise or a complete production team.

But which programs are actually suitable? What do they cost? How do you make sure images stay realistic, products look right and videos contain the right movements?

And perhaps more importantly: what are you allowed to use commercially?

This FOREFACT guide researches how AI image and video production works, what possibilities and limitations different programs have, and how to work your way independently from a first idea to a usable result.

Not just discovering what AI can make. Learning how to make it yourself.

What you receive

The FOREFACT guide — 64 pages

• Research into well-known AI programs for images, videos, designs and production.

• Comparisons of capabilities, subscriptions, credits, costs and commercial terms.

• Step-by-step explanations of creating, editing and improving AI images.

• Practical workflows for AI videos, camera movements, scenes, continuity and editing.

• Detailed prompt methods with twenty adaptable sample prompts.

• Explanations of realistic product images, marketing visuals, consistent people and brands.

• Common mistakes, their causes and concrete solutions.

• Research into copyright, commercial licences, privacy, portrait rights and AI transparency.

• Cost calculations, quality checks and complete production exercises.

The Excel workbook — 14 tabs

Alongside the guide you receive a practical Excel workbook to prepare, compare and financially assess your own AI productions.

Including:

• Tool comparison and personal scorecard.

• Production briefing and prompt library.

• Shot list for videos.

• Log of successful and failed generations.

• Project and credit calculator.

• Cost per approved image or video.

• Quality check and four-week plan.

Which programs are covered?

The guide examines, among others:

Images and designs

ChatGPT Images, Midjourney, Adobe Firefly, Krea, Ideogram, Freepik, Canva and FLUX.

AI video

Kling AI, Runway, Google Flow/Veo, Luma Dream Machine, Pika and Adobe Firefly Video.

AI assistance

Claude for prompts, creative briefings, scripts and storyboards, among other things.

You learn what the different programs do, how they differ from each other and what to take into account when choosing a subscription.

From idea to final result

The guide takes you through the complete production process.

01. Choosing the right tool

Explore which programs suit your goal, budget and desired quality.

02. Writing a professional prompt

Learn how to describe subject, composition, lighting, setting, camera angle and style clearly.

03. Creating realistic images

Discover how to develop and assess product images, portraits, lifestyle images and marketing visuals.

04. Producing AI videos

Learn to work with starting frames, motion instructions, scenes, storyboards, editing and export formats.

05. Recognising and solving problems

Understand why hands, faces, text, products or movements are sometimes not right and which corrections are possible.

06. Checking costs and rights

Calculate what a usable end result really costs and which terms matter before you publish anything.

Who is this guide for?

For beginners who want to work with AI images and videos for the first time.

For entrepreneurs who want to develop product photos, adverts or content.

For content creators and marketers who want to compare different programs and improve the way they produce.

And for people who already use AI, but want a better grip on quality, consistency, costs and commercial possibilities.

You do not need any experience with professional photography, video editing or complex software.

What this guide does not promise

Not every AI result is immediately usable. Some tasks require several generations, post-processing or human review.

Quality and capabilities differ from program to program. Subscriptions, credits, features and commercial terms may change after the research.

Moreover, AI-generated results are not automatically free of copyright, privacy or other legal restrictions.

The guide offers research, practical instructions, comparisons and tools so that you can produce your own work better prepared.

From knowing what is possible, to understanding how to make it.

FOREFACT. KNOW IT BEFORE IT COSTS YOU.

Digital product: PDF (64 pages) + Excel workbook (.xlsx, 14 tabs).

Both files are made available digitally after purchase.

Language: English