{"product_id":"pieter-zwart-the-decisions-behind-coolblue","title":"Pieter Zwart — The decisions behind Coolblue","description":"\u003cp\u003e\u003cstrong\u003eFrom an MP3 online shop in a student room to a Dutch retailer with billions in revenue. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn 1999 Pieter Zwart started a small online shop for MP3 players together with Paul de Jong and Bart Kuijpers. According to Zwart, the first order took no less than five hours to process. Even so, their business grew into Coolblue: one of the best-known electronics retailers in the Netherlands and Belgium.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Pieter Zwart and his co-founders built their first online shops, taught customers to trust ordering online, opened physical shops and developed their own delivery organisation.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the financial risks, difficult choices about investors and shareholdings, the postponed stock market listing, international expansion and the real cost of growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to make business processes more efficient, compare sales channels, calculate delivery costs, assess investment proposals and examine whether revenue growth is also financially healthy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e54 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Coolblue developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix digitally fillable worksheets with 24 answer fields in total.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial calculations, historical decision points and a timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e41 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand how a small online shop can grow into a large international retail organisation. Also of interest if you want to learn more about e-commerce, customer service, logistics, brand development, investors and business growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Coolblue grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 54 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Pieter Zwart, Coolblue or any affiliated companies.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333527040345,"sku":"FF-062-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-062-en-pieter-zwart-the-decisions-behind-coolblue.jpg?v=1794073503","url":"https:\/\/0hjq1f-6r.myshopify.com\/products\/pieter-zwart-the-decisions-behind-coolblue","provider":"FOREFACT International","version":"1.0","type":"link"}