{"product_id":"phil-knight-the-decisions-behind-nike","title":"Phil Knight — The decisions behind Nike","description":"\u003cp\u003e\u003cstrong\u003eIn 1964 Phil Knight started with a handshake, a $500 stake and Japanese running shoes that he sold at athletics meets. More than sixty years later Nike is a listed company with $46.4 billion in revenue for fiscal year 2026, and once again it has to change course. In between lie choices that the familiar version of the story rarely explains.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this founder story you discover how Blue Ribbon Sports kept growing while banks pulled out, why a Japanese trading house took over the financing and how the break with supplier Onitsuka led to a brand of its own and a lawsuit about which accounts differ. You read about the 1980 stock market listing, the slump in the mid-1980s, the gamble on Michael Jordan and the years of criticism of working conditions at suppliers. The setbacks after Knight’s departure are covered too: a 10 per cent fall in revenue in fiscal year 2025, a new CEO, a search for the right balance between its own channels and retailers and, in October 2026, quarterly revenue that was 4 per cent lower plus a new restructuring programme.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt six turning points you first answer the question of what you would do. Then you work through six Decision Labs with theory, a fictional worked example, a setback and a decision rule: on agreements with a co-founder, working capital, dependence on a single supplier, sponsorship, supply chain responsibility and the choice between sales channels. A box shows what is different in the Netherlands, from trademark registration to financing without collateral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e42 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Nike developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and fictional worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwelve digitally fillable worksheet pages with 24 fields in total and answer checks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA historical timeline and a box on what’s different in the Netherlands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e37 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor new and experienced entrepreneurs who want to learn from real decisions, including the doubts and setbacks. Also suitable for students and for anyone who wants to know how a brand like Nike was really built, without promises of success or myth-making.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Nike grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 42 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Phil Knight, Nike or any affiliated companies.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60333526319449,"sku":"FF-060-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-060-en-phil-knight-the-decisions-behind-nike.jpg?v=1794073505","url":"https:\/\/0hjq1f-6r.myshopify.com\/products\/phil-knight-the-decisions-behind-nike","provider":"FOREFACT International","version":"1.0","type":"link"}