{"product_id":"jitse-groen-the-decisions-behind-thuisbezorgd-nl","title":"Jitse Groen — The decisions behind Thuisbezorgd.nl","description":"\u003cp\u003e\u003cstrong\u003eFrom a student idea in the Dutch city of Enschede to international platform competition. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2000 Jitse Groen started with a simple idea: making it easier to order food online from local restaurants. What began as a small ordering website grew, via Thuisbezorgd.nl and Takeaway.com, into an international company that later acquired major competitors and processed billions in order value.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Jitse Groen won over his first restaurants, tried to grow demand for ordering food online, expanded internationally and built a large organisation out of a relatively simple ordering platform.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the slow early years, financial risks, difficult decisions about couriers, international competition, the costly acquisition and later sale of Grubhub, and the eventual takeover by Prosus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to build a platform with providers and customers, assess customer acquisition financially, calculate growth capital and dilution, analyse delivery costs and critically examine large acquisitions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e45 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Thuisbezorgd.nl and Just Eat Takeaway.com developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix digitally fillable worksheets with 24 answer fields in total.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial calculations, historical decision points and a timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e39 source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand how a simple digital idea can grow into an international company. Also of interest if you want to learn more about e-commerce, platform businesses, customer acquisition, investors, mergers and acquisitions and business growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Thuisbezorgd.nl grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 45 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Jitse Groen, Thuisbezorgd.nl, Just Eat Takeaway.com or Prosus.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60332985155929,"sku":"FF-043-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-043-en-jitse-groen-the-decisions-behind-thuisbezorgd-nl.jpg?v=1794073503","url":"https:\/\/0hjq1f-6r.myshopify.com\/products\/jitse-groen-the-decisions-behind-thuisbezorgd-nl","provider":"FOREFACT International","version":"1.0","type":"link"}