{"product_id":"ben-francis-the-decisions-behind-gymshark","title":"Ben Francis — The decisions behind Gymshark","description":"\u003cp\u003e\u003cstrong\u003eFrom student and pizza delivery driver to an international fitness brand. Which decisions made the difference?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBen Francis started a small online shop for fitness products together with Lewis Morgan. They took their first steps without a large investment budget and with little experience of building a clothing company. What began with selling other brands’ products grew into Gymshark: an international fitness brand valued at more than £1 billion in 2020.\u003c\/p\u003e\n\u003cp\u003eBut behind that success lies a far more complicated story.\u003c\/p\u003e\n\u003cp\u003eIn this independent FOREFACT publication you discover how Ben Francis and his co-founder built their first online shop, developed their own sportswear, worked with fitness creators and learned to organise a growing business.\u003c\/p\u003e\n\u003cp\u003eIt doesn’t only cover the successes. It also examines the first months without sales, financial risks, difficult choices about stock and marketing, the role of other people involved and the challenges of international growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom story to practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is more than a founder biography. As you read, you are challenged to make decisions yourself. In six in-depth Decision Labs you learn, among other things, how to research real customer demand, calculate product costs and stock risks, assess marketing results, hand over responsibilities and critically analyse investment proposals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat do you get?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e42 pages with the full founder story.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEight chronological chapters on how Gymshark developed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix Decision Labs with business theory and worked examples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSix digitally fillable worksheets with 24 answer fields in total.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFinancial calculations, decision questions and a historical timeline.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA six-week Reality Test to apply the lessons yourself.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTwenty source references for further reading and verification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor curious readers, future entrepreneurs and anyone who wants to understand how a small online shop can grow into an international brand. Also of interest if you want to learn more about e-commerce, brand development, influencer marketing, leadership and business growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou don’t just read how Gymshark grew. You examine which decisions, risks and lessons you can apply yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDigital product · 42 pages · PDF · Available immediately after purchase\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eThis publication was developed independently by FOREFACT and is not affiliated with, sponsored by or endorsed by Ben Francis or Gymshark.\u003c\/em\u003e\u003c\/p\u003e","brand":"FOREFACT","offers":[{"title":"Default Title","offer_id":60332904284505,"sku":"FF-020-EN","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1097\/7417\/6601\/files\/forefact-020-en-ben-francis-the-decisions-behind-gymshark.jpg?v=1794073503","url":"https:\/\/0hjq1f-6r.myshopify.com\/products\/ben-francis-the-decisions-behind-gymshark","provider":"FOREFACT International","version":"1.0","type":"link"}